Never Do a Free Option Deal !!! 3


free-optionI could make this my shortest blog ever by saying, never, never enter into a free option agreement. There is never a valid or compelling reason to do so. I don’t care if it is your first screenplay or not, don’t do it.  Have I made myself clear?

One more time: NEVER enter into a free option agreement.

The reasons are copious.

Let’s start with you. If you accept a free option what does it say about you and the value you place on your work? All those hours spent creating and writing a feature length screenplay have no upfront value? Is that the impression you want to give to the industry.

Being a professional is expressed in your own code of ethics, and the way you take care and value yourself and your work.

One reason new writers accept free option deals is that they believe it validates them. But that is not true. Anyone offering you a free option isn’t worthy of you defining your own self worth based on their opinion. Validation under these conditions is an illusion.

So who offers free or $1 options,  and what are their qualifications?

To me, free denotes amateur or con artist. He or she isn’t really a producer. Business cards are cheap.

One person who strongly disagrees with this viewpoint is Danny Manus, who runs No BullScript Consulting.  He provided a rebuttal to my original ScriptMag article.   You be the judge.

Also consider whether it is in his best interest (or yours) to support zero options, as he has offered them in the past, and to date I have not seen a single film come out of them. I could be wrong, and I’m sure he will be quick to tell me.

One clue that can give you insight into whether this producer knows what he is doing is the Option/Purchase Agreement.

It doesn’t take a lot of brainpower to write up a simple option agreement, but you do need to know what you’re doing to draft a purchase agreement. In truth, you need to have a lawyer do it, and I don’t know any lawyer that works for free.

So it should be no surprise that Amateur producers will disregard the purchase agreement. Nothing screams incompetent louder than an option deal without a purchase agreement. No real producer would allow themselves to be put in the position of not having the exact terms of purchase confirmed before entering into an Option Agreement.

If there is no purchase agreement attached to the option agreement then this is not the person you want to be dealing with. Why? Because they haven’t got a clue about what they are doing.

More likely this "producer" is actually a wannabe who is attempting to be attached to the script and interject himself between you and the true potential production company that actually does have the money to make your movie.

Now here is an interesting thought for you to consider. Once you have given your script to this "producer," let’s say they actually do get someone interested - not likely, but let’s suspend belief for a moment. Do you think that your "producer" is going to offer the interested party the same "zero dollar" you gave him? Not on your life. He gains nothing by doing that.

So he gets an option deal with money attached. Great, except who gets the money? Not you. So your zero option has now been properly optioned and you are not getting a dime of it.

His position might be worthy of a finder’s fee if the project goes ahead, but certainly not the right to an option on your script or worse, attaching himself to the production.

Amateurs seek out amateurs to exploit. Professionals seek out professionals to evolve.

How does a free option request reflect on your screenplay? A free option shows how serious a producer is about your screenplay. It carries no risk and as such it carries little incentive. The only person in this kind of deal who is at risk is the screenwriter, and I will go into more detail about that later.

I have been in this business for over thirty years (Gawd, I need a drink after coming face to face with that). For many of those years I was an agent and manager and represented writers. Of all the free option stories I have heard of over all these years I have yet to hear of free option that led to a sale. Not once!

There are several other consequences that can come into play when dealing with shady producers - and I do consider free option producers as shady.

As you have no idea how many other screenplays the producer has free options on, he could be pitching twenty of them just to see if anything sticks. That does not bode well for your script, and you can be sure that he is not giving it the attention that you expected or that it deserves.

This happens far too often even to professionals on occasion.

I had a script that a producer had expressed keen interest in. He told me that he was off to Cannes for two weeks, but while he was gone he would have his lawyer draw up an option/purchase agreement for my agent that could be finalized when he got back. Negotiations dragged on as they often do.

Strangely, when he returned the negotiations suddenly fell apart.

I was to find out later that he had been shopping the script to the major buyers at Cannes. As he didn’t get any bites he was no longer interested. He had got a free option of sorts from me even though I was unaware of it at the time.

Another thing that can often happen if you are dealing with free option producers is that your script gets attached to their reputation. It gets shopped around to numerous distributors and production companies by a producer that no one really wants to work with either because he is inexperienced or because he is an SOB. Either way once a script has been turned down by a production company it is really difficult to get it back into their pipeline. Your script has lost much of its shine.

Often the producer will attempt to get himself entwined into the very fabric of the screenplay. They make suggestions of changes in the script. They offer a line or two of dialogue, whatever. Now, even after the option has expired they can have an effect on your script’s chain of title. They can attempt to lay partial claim to the script and even if their claim is relatively weak, no production company wants to enter into a option/purchase on a script that does not maintain a clean chain of title.

Finally you must realize that there is a perishable value to your screenplay that is partially protected by a fair option fee. The older the script gets and the more submissions it has, the less saleable it becomes. The producer is not just optioning your screenplay, they are consuming years of its life expectancy and that alone is worth compensation.


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3 thoughts on “Never Do a Free Option Deal !!!

  • Craig Nolin

    I read through your blog and comments and then read the rebuttals and I have to say, those who disagree baffle me!

    Let us set aside that Bill Boyle has a proven track record and has established himself as an authority concerning this issue and look at actual business practice in almost every field!

    The only time one donates their time and resources is when they are volunteering it, not being solicited for it.

    VALUE:

    Type in a search engine: The Science of Value.

    No matter the business model the value of your product or service is indeed dictated on the value society places on it; however, that is based primarily on the value you placed on it! For those without business sense this might seem illogical but go to the grocery store and tell me which items you buy or wish to buy for simple food stuffs.

    In the real world of business, you will find yourself paying for the top dollar brand (or at least desiring the top dollar brand) because for some reason you feel there is more value in those products but what is inside is the same product as the low cost brand. It doesn’t matter about the quality of the product, for the most part, it was just simply it was a little more expensive and that is when human nature takes over believing that it must then be better.

    Pricing strategies for products are developed separate from the product itself. That is because smart brands have already placed a value on their product before even developing it.

    Study over study has also proven that giving out anything for FREE (that is not talking about samples, but actual giving away free product) may have more people picking it up but it also sets a value standard and the moment you place a price on it, human nature takes place and resents it. You may have given away 99 boxes, but when a price is attached you sell only 1. Where as if you had a price, you may have only sold 30 but that is 29 more than you would have if you gave it away for free, and you still have 70 more to sell! Your value has been attached to the product and people will know that and you profit for it.

    It is no different for creative services, you give it away for free, you might as well not be doing it. Your value has been established and it will take a heck of a long time to pull yourself out of that valley when all you had to do was put a price on it.